For luxury brokerages
A closing tool that follows the home, not the agent.
A branded home profile your clients keep — and that quietly returns them to your firm at the next transaction.
—
homes onboarded across pilot brokerages.
The Thesis
The relationship ends at the closing table. It shouldn't.
A luxury brokerage spends years cultivating a client and forty-five days closing the deal. Then the client moves in and the relationship goes cold. The home becomes a stranger's problem. The next time the client transacts, your agent is on equal footing with everyone else. Home Folio gives your firm a reason to stay in the home after closing. A branded, beautiful home profile your clients use weekly — and that quietly anchors the relationship back to your brand and the agent who handed it over. When the home sells again, the profile transfers with the property. The next buyer sees a home that was cared for, and the agent who set it up gets the credit.
“The post-close gap is the most expensive silence in luxury real estate.”
What we do
What we do for brokerages.
01
Post-close handoff.
A turnkey package delivered at closing: every appliance, finish, warranty, and vendor documented, presented as a gift from the agent.
02
A branded folio for clients.
Your firm's brand on the experience your clients use to run their home. A daily touchpoint that doesn't feel like marketing.
03
An agent retention tool.
The agent who set up the folio stays attached to the client's home record. Reminders, anniversaries, and resale conversations route back to them by default.
04
A transferable home asset at resale.
At the next sale the profile transfers with the property — a documented care history that buyers and their agents can verify. It supports price, and it brings the next listing back to your firm.
Pilot brokerage cohort
2.4x
client re-engagement rate within twelve months of closing, vs. brokerage baseline.
“We've been looking for something to put in clients' hands at closing that isn't a fruit basket. This is it.”
How integration works
How integration works.
01
Agent workflow integration.
A light-touch tool your agents already understand: a single link to send the client, or a guided in-person setup at the final walkthrough.
02
Post-close handoff.
Pre-population from MLS and inspection reports so the client opens the folio already 70% complete on day one.
03
Branding.
Your firm's identity on the experience — logo, voice, agent attribution — without us building a custom app for every brokerage.
04
Ongoing support.
Quarterly account reviews with your operations team, plus direct support for agents who want to position the folio at listing presentation.
Who we work with
Additional partnerships in scoping.
Cole Whitaker
Partnerships, Brokerages
Direct line
Talk to Cole, directly.
No forms, no routing. A real conversation about whether Home Folio fits how you work.